— Internet Advertising for Air Force Military Jewelry —
How to make a press or news release perform like advertising.
Most people do not understand that online, a press or news release is exactly the same as an advertorial or an advertising message because it can not be found except by ‘search.’ If you are lucky enough to get online newspaper coverage of your news release, it suffers the same fate as the paper version, meaning you get to see it today and tomorrow it is in the bottom of a birdcage. The message needs ‘legs’ or a greater visibility but no matter how informative, you must consider it advertising. Here is an example.
For Immediate Release:
Lakewood, Colorado USA July 28th, 2014
United Casting Company Supports Air Force Veterans rehabilitation and re-training.
United Casting Company in Lakewood, Colorado announces the eligibility for all US Air Force Wounded Warriors and disabled veterans to its Veterans Jewelry Apprentice Program.Randy Rudd is a disabled combat veteran, owner and Master Jeweler at United Casting Company, a Lakewood, Colorado custom jewelry store with a special interest in providing military graduation jewelry. The Air Force BMT graduation ring is made of the finest US produced solid sterling silver available. “A portion of all our jewelry sales help support our Veterans Jewelry Apprentice Program”, said Rudd. “There is a special bond between shared military experience that creates a comfortable learning and re-training environment in our apprenticeship program.” Rudd further stated, “we teach not only fine jewelry making but also computer CAD drawing, sales, marketing and advertising for small business development.”
About United Casting Company, Inc
United Casting Company designs and manufactures it’s own jewelry at our store in Lakewood Colorado and we are a licensed manufacture for the United States Marine Corps along with other military and civilian jewelry, we specialize in custom and military graduation jewelry.
United Casting Company, Inc.
897 S. Kipling Parkway
Lakewood, CO 80226